Example of Research.

Used backround info on dubstep to be able to go into more depth in research.

Proved his work by print screening examples

Throughout research he has shown his own opinion

At the beggining uses broad questions/ lists where he is going to look for his research/ how he used the links/ how he went into more depth with the research

Other forms of Research.

Other forms of research

.Experiments- The good things about doing experiments are that the results are hard evidence you have got them so you know that they are true and factual. The bad things that you could find doing experiments, could be that you need a lot of people to carry them out on to get good results and not many people will help you.


.Participant Observation- This is where the researcher also takes part in the activity, this could be good because they will get an understanding of the product and gain the full potential out of it. It could be bad though because they are biased to it.


.Historical Research- It is good because you see how a product has evolved over time to keep up to date with technology, you get the whole background and contacts throughout doing this research. A bad thing might be that the product hasnt changed overtime.


.Rhetorical Analysis- The way something persuades the target audience by "saying theyre ugly" to buy there products. It is good if they do it in the right way for example if someone on telly is explaining the bad things about their skin and then say but this cream solves everything you may want to buy it. But the bad thing is if it is done wrong by someone saying it in a different way.

.Comparitive Analysis- This is good because you get to see something as a whole and break down the good and bad points. It could be bad if there is not much difference between two products.

.Competitor Analysis- Gives a good view of the market what your up against what you need to be better than and different from.

How and why does the Media use Research.

Things that you need to research in the media:
. Target Audience
. How many customers will buy into the product
. Expenses(e.g printing)
. Who or what companies are competition to you and your product
. Distribution and Advertisment promotions

I think that the media uses research because it is a simple and productive way of getting feedback on a product. Due to research being taken out in the media products and in particular films have actually been changed to make more money and as an outcome can be made better due to focus groups, for example I Am Legend changed the original ending and now on the DVD cover even boasts that it includes the "controversial" alternate ending.

Social media is another great way to gain information for a product from the target audience it uses social networking sites like facebook to get the most information. By using this source of research the researchers are able to find a community fitting the typical demographics for their product. For ecample Lynx used this to help them decide if they were going to launch Lynx Twist, in the end they did release it and due to there target audience helping them in the research stages they were able to be confident in its release knowing it was very likely to do well. Therefore you can see that doing this sort of research can determine the overall product, this has happened in many cases and it has happened to the following brands.

. Simple
. M&S
. Coca-Cola
. Lynx

Both small and big companies use these research techniques and although they can be very expensive to do it is more than likely they will be getting there money back through sales and profit on top of that. I personally think that it is a really good way to find out what companies need to know before releasing a product. It also gives them an insight into how well it will be recieved so if the outcome doesnt look very they will have the chance to not release it and not loose a large amount of money.

One on One interview.

When we did the one on one interview i found it was much better than the questionnaire technique because in the interview you can use follow on questions, or when your interviewing you could think of a question you havent before and where it isnt on paper you are able to just ask it. Sometimes though the fact that the interviewee cant be kept annonimous they wont be as comfortable answering quetions like do you download illegally. Because obviously they dont want people to know they are doing something illegal. I found it better than the questionnaire technique but it can be hard to get the answer you want out of them.

Using Questionnaire's to Reseacrch.

From the activity we did i realised that questionnaires aren't as good as they seem to use as a research technique. I found that if you are going to use questionnaires you have to be very specific with your questions or you will get very open answers and it will be more difficult to put into statistics or group up. It is a good idea to ask a question and then give the audience categories to tick from so that when you are trying to get the results together it is easier to group up and is more specifc. Questionnaires can get very boring and teedious so it is good to make them simple and quick to complete or you wont be getting quality answers you were looking for. Overall i dont think that questionnaires are a good way to get information unless they are very specific and to the point.

Primary and Secondary Research.

Primary research is where it is from someone directly e.g if a historian used Anne Franks diary it would be straight from her.

Focus Group- are primary research because they use people to give their opinion on a product and are specific to a particular target audience (age, gender...)

One on One Interview- are primary research and they are more detailed than focus groups as the interviewee gets asked more in depth questions and more information could be given.

Survey & Questionairre- Gets peoples views and ideas from them.

Obsevation-Another kind of primary research.

Contacting producers- Very primary research but might not get a response would be very good if they did reply because it is straight from the producer.

Chat Rooms- want to find out about things would be a good way to find out what consumers think about new products.

Seconary research is from somebody else not directly from the person you are researching e.g instead of Anne Franks diary it could be a book someone has written about Anne Frank.

Books- finding out information through a book,

Internet- easy way to find out lots of information quicly.

Specialised articles- newspaper, media guardian, telegraph technolgy section

Radio- BBC Radio 4, the media show (podcasts)

Content Analysis

We used content analysis research to determine whether uk womens magazines where fair towards ethnic minorities. We found that it was for a pedominantley white target audience as it only included 8 people of a different ethnic minority. This proved that other ethnic groups wouldnt have much to relate to by reading this particular magazine. We used a spider diagram to determine the facts of how many ethnic groups were in the magazine, it was a good way to do it instead we could of used a tally chart as it would have probably been easier and quicker and also we could of divided each ethnic minority instead of just doing white and other. The technique we used was good because we could go as in depth as we wanted or we could stay light, we chose to get really into detail with it and in the end it worked out better because we then had reasons and examples to back up our discoveries within the magazine. I think that target audience played the biggest part in the things we found in the magazine as it was aimed at white women and it showed throughout .