Primary research is where it is from someone directly e.g if a historian used Anne Franks diary it would be straight from her.
Focus Group- are primary research because they use people to give their opinion on a product and are specific to a particular target audience (age, gender...)
One on One Interview- are primary research and they are more detailed than focus groups as the interviewee gets asked more in depth questions and more information could be given.
Survey & Questionairre- Gets peoples views and ideas from them.
Obsevation-Another kind of primary research.
Contacting producers- Very primary research but might not get a response would be very good if they did reply because it is straight from the producer.
Chat Rooms- want to find out about things would be a good way to find out what consumers think about new products.
Seconary research is from somebody else not directly from the person you are researching e.g instead of Anne Franks diary it could be a book someone has written about Anne Frank.
Books- finding out information through a book,
Internet- easy way to find out lots of information quicly.
Specialised articles- newspaper, media guardian, telegraph technolgy section
Radio- BBC Radio 4, the media show (podcasts)
Content Analysis
We used content analysis research to determine whether uk womens magazines where fair towards ethnic minorities. We found that it was for a pedominantley white target audience as it only included 8 people of a different ethnic minority. This proved that other ethnic groups wouldnt have much to relate to by reading this particular magazine. We used a spider diagram to determine the facts of how many ethnic groups were in the magazine, it was a good way to do it instead we could of used a tally chart as it would have probably been easier and quicker and also we could of divided each ethnic minority instead of just doing white and other. The technique we used was good because we could go as in depth as we wanted or we could stay light, we chose to get really into detail with it and in the end it worked out better because we then had reasons and examples to back up our discoveries within the magazine. I think that target audience played the biggest part in the things we found in the magazine as it was aimed at white women and it showed throughout .
We used content analysis research to determine whether uk womens magazines where fair towards ethnic minorities. We found that it was for a pedominantley white target audience as it only included 8 people of a different ethnic minority. This proved that other ethnic groups wouldnt have much to relate to by reading this particular magazine. We used a spider diagram to determine the facts of how many ethnic groups were in the magazine, it was a good way to do it instead we could of used a tally chart as it would have probably been easier and quicker and also we could of divided each ethnic minority instead of just doing white and other. The technique we used was good because we could go as in depth as we wanted or we could stay light, we chose to get really into detail with it and in the end it worked out better because we then had reasons and examples to back up our discoveries within the magazine. I think that target audience played the biggest part in the things we found in the magazine as it was aimed at white women and it showed throughout .
Nice work so far Rubi; just watch your spelling. You will need to add to your blog by reading the article on the X drive about social networking research (and commenting on it).
ReplyDeleteFiona