How and why does the Media use Research.

Things that you need to research in the media:
. Target Audience
. How many customers will buy into the product
. Expenses(e.g printing)
. Who or what companies are competition to you and your product
. Distribution and Advertisment promotions

I think that the media uses research because it is a simple and productive way of getting feedback on a product. Due to research being taken out in the media products and in particular films have actually been changed to make more money and as an outcome can be made better due to focus groups, for example I Am Legend changed the original ending and now on the DVD cover even boasts that it includes the "controversial" alternate ending.

Social media is another great way to gain information for a product from the target audience it uses social networking sites like facebook to get the most information. By using this source of research the researchers are able to find a community fitting the typical demographics for their product. For ecample Lynx used this to help them decide if they were going to launch Lynx Twist, in the end they did release it and due to there target audience helping them in the research stages they were able to be confident in its release knowing it was very likely to do well. Therefore you can see that doing this sort of research can determine the overall product, this has happened in many cases and it has happened to the following brands.

. Simple
. M&S
. Coca-Cola
. Lynx

Both small and big companies use these research techniques and although they can be very expensive to do it is more than likely they will be getting there money back through sales and profit on top of that. I personally think that it is a really good way to find out what companies need to know before releasing a product. It also gives them an insight into how well it will be recieved so if the outcome doesnt look very they will have the chance to not release it and not loose a large amount of money.